GI Joe: Retaliation Delayed until March 29th, 2013
Wow. How often do you see a movie that is essentially less than a month from hitting theaters get pushed back and out of what will be a massive summer release schedule? GI Joe: Retaliation is the second movie of the line and has been looking like it would be a massive improvement from the first. “The Rock” Dwayne Johnson was on board as Roadblock and even the legendary Bruce Willis had a roll. It looks like 3D is to blame and I find it completely shocking that it took them until a month before release to determine this film needed to be in 3D.
It hasn’t been a good month for Hasbro and their franchises in the movies, as
Battleshit Battleship completely tanked at the box office with absolutely no hope of recovery. Oh well. I’m still excited for this movie, I’ll just be completely passing on the 3D. Press release after the break.
Hasbro, Inc (NASDAQ:HAS), and Paramount Pictures, announced today that G.I. JOE: RETALIATION will now be released in 3D. The film, originally slated for release in June 2012, is scheduled to be released March 29, 2013.
“It is increasingly evident that 3D resonates with movie-goers globally and together with Paramount, we made the decision to bring fans an even more immersive entertainment experience”
“It is increasingly evident that 3D resonates with movie-goers globally and together with Paramount, we made the decision to bring fans an even more immersive entertainment experience,” said Brian Goldner, Hasbro’s President and CEO.
“In 2012, we continue to have several strong motion picture and television entertainment backed properties that are selling well at retail and our entertainment strategy remains strong and on-track,” Goldner said. “Through our own Hasbro Studios for television and in partnership with several movie studios including Paramount, Universal, Sony and Relativity, we are creating entertainment experiences around many of our highly popular iconic brands. For the full year 2012, we continue to believe, absent the impact of foreign exchange, we will again grow revenues and earnings per share.”